Xtreme Lashes South Africa

Owner & Director Elizma Smith is the Exclusive Franchise Holder of Xtreme Lashes South Africa. She has also successfully completed the Xtreme Lashes Advanced Volumation training in Austin Texas. The company specializes in eyelash extension, training and selling Xtreme Lashes products.

Elizma Smith moved to Johannesburg from the small farming town of Pofadder in the Northern Cape. Destined for great things from the start, she graduated cum laude from Free State Technikon, with a Higher National Diploma in Business Administration.

Starting out as a receptionist at an estate agency in Bloemfontein, it wasn’t long before Elizma began to soar up the corporate ladder, managing several companies and having a significant impact on each along the way.

But Elizma’s heart was always in the beauty industry. Before establishing Elizma Image Consulting in 2008, she took part in the Mrs South Africa pageant, where she was a Top 10 Finalist and awarded the Mrs Congeniality, Mrs Body Perfect, and Mrs Fitness titles.

Elizma believes that it was her successful corporate career, combined with her passion for beauty, that ultimately led her to purchase the Xtreme Lashes franchise for South Africa. It is also the mix of drive and competitiveness with the caring heart of a farm girl, who will help anyone at any time.

Those who have worked with Elizma point to her strong leadership skills and passion for business, as well as the courage that enabled her to forge a path to success. In her personal capacity, Elizma is extremely proud to have grown from authentic South African roots in a small town to owner of the Xtreme Lashes franchise for South Africa. Meet The Team

About Jo Mousselli

Xtreme Lashes® is a reflection of Jo Mousselli: her experience as an educator, her expertise as a medical professional, and the many roles she embodies as a wife, mother, and working professional. Her values and experiences have helped to shape Xtreme Lashes by Jo Mousselli®.

Jo’s background as a Pediatric ICU Nurse has helped her develop the holistic, process-oriented approach found at the core of Xtreme Lashes by Jo Mousselli. Her medical experience allowed Jo to develop safe and hygienic processes that are translated to product and procedure creation. Her nurturing nature as a mother of 4 and previous experience as a kindergarten teacher, have transcended into Xtreme Lashes by Jo Mousselli and are fundamental values practiced through outstanding customer service and staff development.

Jo’s influence can be seen in every Xtreme Lashes product and service. From Product Development to our Education and Customer Service departments, Jo makes it a priority to be heavily hands-on in creating the best client experience from top to bottom; a goal that drives the global leader name of Xtreme Lashes by Jo Mousselli. Jo’s pursuit of elevating the industry can be seen through her investment in state-of-the-art digital tools, unbeatable loyalty programs and promotions, and fast-delivery of high-quality products that are always in stock. Her dedication and drive to ensure the success of thousands of beauty professionals make her an admirable and caring leader.

Among numerous awards, Jo Mousselli was named a Gulf Coast Area Finalist for the 2011 Ernst & Young Entrepreneur of the Year award and earned a spot on the coveted 2011 Inc. 500|5000 List.

Xtreme Lashes Our Story

Founded by Registered Nurse Jo Mousselli in 2005, Xtreme Lashes® is the world’s most trusted name in semi-permanent eyelash extensions and eyelash extensions compatible skin care and cosmetics. Through Jo’s guidance and perseverance, Xtreme Lashes set the industry standards and has become its global leader.

As the first in the industry, Xtreme Lashes has paved the way to empower women through successful and rewarding careers. Our comprehensive training programs have been developed with the success of our independent stylists in mind. Safety and quality is at forefront of everything Xtreme Lashes does, making our independent lash stylist the most qualified in the industry as they are required to be credentialed beauty or health professionals prior to attending any of our training programs. Xtreme Lashes certified Lash Stylists, not only enjoy a satisfying career but deliver safe, effective and enhancing beauty products and eyelash extensions to thousands of clients worldwide.


Xtreme Lashes has been featured at award ceremonies such as the Golden Globes®, Cannes Film Festival, and the Academy Awards, as well as in several prominent publications, such as Vogue, InStyle, Allure, Eyelash, and American Spa. You can find our products in Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salon, and other high-end locations. While the Company has grown into a global phenomenon, with over 50 countries under the Xtreme Lashes brand, its mission of empowering and enriching lives remains intact since Jo and her family founded the brand.